A$AP Rocky Covers Interview Magazine (April 2013)

@ASAPYams Breaks Down A$AP Rocky’s Song Influences

ASAP Rocky, the flashy Harlem hip-hop star, just released his first major-label album, “Long.Live.ASAP” (Polo Grounds/RCA), which made its debut atop the Billboard album chart. Behind the scenes is ASAP Yams, his longtime friend and collaborator, who serves as something of a spirit guide, helping to shape Rocky’s hybrid hip-hop. Below are samples of Rocky’s songs, and excerpts from a conversation with Yams in which he discusses the influences — his and Rocky’s — that have driven Rocky’s career.

“Suddenly” (2013)

“We needed an introspective record for his album that really lets you into his life,” Yams said of this song, which ends “Long.Live.ASAP” (not counting bonus tracks), and which he likened to “Blueprint (Momma Loves Me),” the closing song from Jay-Z’s album “The Blueprint.” “It kind of lets you into what Rocky’s gone through the past year and a half, and on top of that, growing up, his family.”

The Influence Jay-Z, “Blueprint (Momma Loves Me)” (Roc-A-Fella, 2001)

“Jodye” (2013)

“It was completely inspired by Master P,” Yams said of this dis record aimed at a former ASAP associate. “Master P was actually supposed to be on the hook originally. Master P inspired Rocky for that song as far as the flow. I wouldn’t say it sounds like P did like in ’97-’98; it would be more like something P would have done like in the ‘Ice Cream Man,’ ‘West Coast Bad Boyz’ time.” Yams also links “Jodye” to a long tradition of hip-hop feuds: “I think people misinterpret that record so much. That record is a classic move from a New York rapper: he took your style and dissed you with your own style and sounded better than you can, you feel me?”

The Influence Master P, “Ice Cream Man” (No Limit, 1996)

“Angels” (2013)

Though Yams doesn’t guide Rocky’s sometimes outlandish fashion choices, he acknowledges the overlap between the rapper’s fashion and his music, especially on songs like this. “That was him having a chance to be cocky,” Yams said. “He’s literally bragging about trends that he started that everybody’s following this year.” The inspiration for that sort of trash talk: the fellow Harlem rapper and peacock Cam’ron, known for his intricate rhymes and his flamboyance, including wearing pink for a long spell in the early 2000s, starting a trend. Then, “when everybody was wearing pink, he disowned pink,” Yams recalled. “That’s just the whole Harlem mentality when it comes to fashion. When he sees too much people doing what he’s doing and doing it wrong on top of that, he’s just going to disown it.”

The InfluenceCam’ron (Seth Kushner/Retna)

“1 Train”(2013)

This song is Rocky’s unofficial dedication to Yams on the album, the No. 1 subway line being how Yams traveled from his home in Riverdale to the Brooklyn studio where Rocky recorded early in his career. The song is a posse cut in the classic sense – several rappers placed end to end on the same beat, each trying to have the best verse. “I remember the ‘Banned from TV’s, the ‘John Blaze’s, things of that nature,” Yams said. “When’s the last time a posse cut came out and people get hype just off seeing the features? It’s been a very long time since that happened that wasn’t just a remix.”

The Influence Noreaga featuring Nature, Big Pun, Cam’ron, Jadakiss & Styles P, “Banned From TV” (Penalty, 1998)

F**kin’ Problems”(2012)

“It wasn’t in my mind at the time, but afterwards all I could think about was ‘Life After Death,’” Yams said, referring to the second album by the Notorious B.I.G., the glossier follow-up to “Ready to Die.” That album, Yams said, sounded like a New York record: “When you hear it you can imagine New York streets. But on ‘Life After Death’ he went a whole other route, and that’s where it leads to ‘F**kin’ Problems.’ We’re fully conscious that the people that first embraced [Rocky’s] sound wouldn’t warm up to it that easily. At the same time we’re not here to stay in one position with the same blueprint, 10 albums. We’re trying to take it a step further with every album.”

The InfluenceThe Notorious B.I.G., “Life After Death” (Bad Boy, 1997)

“Purple Swag” (2011)

No city’s hip-hop style was more present in Rocky’s breakthrough work than Houston’s, from its culture of syrup-sipping to its languorous, woozy sonics. “Purple Swag” weaves in a sample from the foundational Houston single “Still Tippin,’” which came from the Swishahouse camp that dominated the city’s north side (following DJ Screw, who ran the south side). The other Houston artists who heavily influenced Rocky? “Probably Pimp C [of UGK], in the sense that he was a very flamboyant character,” Yams said, also mentioning “Z-Ro, because he’s just depressing and he makes great music.”

The Influence Various artists, “The Day Hell Broke Loose 2 a k a Major Without a Major Deal” (Swishahouse, 2003)

“Wassup” (2011)

During the era in which Rocky emerged, plenty of young rappers were experimenting with cloudy production like that by Clams Casino, who produced this song. Of that generation, “Main Attrakionz definitely influenced us the most,” Yams said of the Oakland hip-hop duo, made up of Squadda B and MondreM.A.N.

The Influence Main Attrakionz (Chad Batka for The New York Times)

“Palace” (2011)

Rocky is a borrower of several regional styles, including the tricky double-time rhyme patterns that blossomed in the early 1990s in the Midwest and South. “Bringing the double-time flow back — nobody was really rapping in that style until Rocky started doing it,” Yams said. “The closest thing Rocky is to being influenced by Memphis is probably the double-time thing that Lord Infamous does. When I first heard it I was like, ‘Lord Infamous!’ But his intention was, ‘I’m going to rap like Bone Thugs.’ The first time he experimented with that was on ‘Palace.’ After that he started going crazy with it.”

The Influence Bone Thugs-N-Harmony, “Thuggish Ruggish Bone” (Ruthless, 1994)

A$AP Rocky interview with eMUSIC

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None of us knew it at the time, but when the Harlem rapper A$AP Rocky swung through the eMusic offices last spring, accompanied by a good portion of his entourage, his major-label debut Long.Live.A$APwas nowhere near seeing the light of day. That day, it was slated for a July 4 release, and “Goldie,” Rocky’s glossy gold-plated lead single produced by Hit Boy (“Niggas in Paris”, “Clique”), had just hit radio. He was riding high on the buzz from his free mixtapeLiveLoveA$AP, which had delivered on the promise of his tantalizing earliest songs. Those songs, accompanied by compelling, stylish low-budget clips, suggested a marketable phenomenon, but even then he was on his way to proving he was also a budding star.

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In 2012, A$AP Rocky (real name Rakim Mayers) took the music and fashion world by storm with his hybrid hip-hop sound and unique sense of fashion style. The 24-year-old Harlem native is ready to kick off 2013 on a high note with his debut album, ‘Long.Live.A$AP,’ due in stores Jan. 15.

A year ago, Rocky was virtually unknown until he dropped his hard-hitting mixtape ‘Live.Love.A$AP,’ which was celebrated by music bloggers and tastemakers alike. Record labels started calling, and Rocky inked with Polo Grounds Music, under the RCA-Sony banner.

And a star was born.

Road To Release: A$AP Rocky’s Style

A$AP WORLDWIDE for babies. (Taken from ASAP RELLIS Instagram)

HARDKNOCK.TV X A$AP ROCKY INTERVIEW PT1.

CONGRATS to A$AP Rocky for receiving 6 nominations for the BET Hip Hop Awards. Tune in to the BET Hip Hop Awards October 9th.

  1. Rookie of the year
  2. Best Hip Hop Video
  3. Director of the year
  4. Made you look award
  5. Best Mixtape (LIVELOVEA$AP)
  6. Best Performer

Shout out to the whole A$AP Mob, ALWAYS STRIVE AND PROSPER.

Throwback Thursday.

A$AP Rocky with Ricky Black, he lost his older brother a couple of yrs ago.

HAPPY BIRTHDAY & R.I.P RICKY BLACK, LONGLIVEA$VP.

Yamborghini